Business Analysis Business Analytics Essay - 1990 Words

Business Analytics is focused on the latest business intelligence tools, technology and trends for business executives who plan, build, and use business intelligence products and solutions. Today great business intelligence and analytic technologies are allowing big companies to go big, go fast, go deep, go cheap and go mobile with business data. Business Analytics is used to analyze large amounts of data by applying statistical tools and techniques in order to generate business insights. The key to this ability is this company’s closed loop of testing, learning, and acting on new opportunities. In this company, Analytics has become such a focus that all analytical people were recently combined into one organizational unit. Thus the extensive use of analytical and business performance has transformed their ability to compete on analytics into a key point of differentiation and lasting competitive advantage. This company had to come up with viability of potential customers in the market, product research, and marketing campaigns and lead generation. All the activities expected of Siemens Healthcare company were attained through the help of analytics. Analysis I had interned in other companies in the past, but none the companies had an elaborate analytical driven marketing campaigns that were result oriented. The very concept of market analytics was new to me. The process enabled the project managers to evaluate the success of the marketing implementation through theShow MoreRelatedBusiness Analysis : Business Analytics Essay944 Words   |  4 PagesBusiness Analytics Business Analytics, is a system that use various techniques and processes to gather information to used be used to make business decisions. The data is used to answer a question. Often this is used in marketing. It helps to take away some of the â€Å"guess work† out of who market will target. This process has been credited with increasing the ability of organizations to be more competitive. Just as important as collecting data is the ability to interpret and apply the data. EssentialRead MoreBusiness Analysis : Business Analytics828 Words   |  4 PagesAbout Business Analytics Business Analytics is a comprehensive method used by businesses deploying sophisticated tools to access past, vast and complex information and then use the acquired data and information to better analyse the organisation and equip its managers with the ability to make a well informed business decision. (http://sydney.edu.au/business/business_analytics Name: Business Analytics Website Name: University of Sydney Year 2015) The Discipline of Business Analytics comprises of aRead MoreBusiness Analysis : Business Intelligence And Analytics1545 Words   |  7 PagesToday’s business environment is increasingly complex and dynamic and organizations must adapt to these changes in order to remain competitive. 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Today, with over three years’ experience in Management and IT consulting I feel prepared to make the most out of a Master’s program in business analytics that would help me realize the power that data and the value that could be extracted fromRead MoreBrief Overview of Business Intelligence and How Walmart Uses It858 Words   |  4 PagesBrief Overview of Business Intelligence and How Walmart Uses It Walmart is the biggest retailer in the world and handles more than one million customer transactions every hour and generates more than 2.5 petabytes of data storage (Venkatraman amp; Brooks, 2012). To put this into perspective, this data is equivalent to 167 times the number of books in America’s Library of Congress (Venkatraman amp; Brooks, 2012). So how can Wal-Mart use this massive amount of data and what useful informationRead MoreHow Organizations Are Competing On Analytics Essay1785 Words   |  8 PagesOrganizations are competing on analytics not just because they can- business today is awash in data and data crunchers- but also because they should. At a time when firms in many industries offer similar products and services, and use comparable technologies, businesses are among the last remaining points of differentiation. And analytics competitors wring every last drop of value from those processes. So, like other companies, they know what products their customers want, the prices they are willingRead MoreBusiness Analysis : Large Amounts Of Data Essay2189 Words   |  9 PagesBusiness analysis is a significant aspect of any business and company. This is mainly because change is the only constant thing that needs to be constantly dealt with. Change can happen in both your target market and in the industry your business or company belongs to, and for your business to survive and succeed despite these changes, proper business analysis must be conducted at the right time. In such a cutthroat business environment, business analysis is essential in order to maintain competitivenessRead MoreSample Resume : Business Information1244 Words   |  5 PagesUniversity. With the use of business information resources, the information revolution is here - It creates a competitive advantage by providing companies with new ways to outperform their competitors. Knowledge is power and business information companies provide that. The process of involving in t he consolidation, analysis and communication of business information to assist the business decision makings captivates me. Globalization is one of the toughest challenges faced by the business today. The problems